LEK2 COLLECTIONS

I have worked on LeK2 Collections remotely, and constantly being in touch with R&D department in Copenhagen and Sales department in Paris.

After having a creative brief, I jot down some key information through stickies. Based on all the information I received, I started drawing some sketches, storyboard, personas, low and high fidelity prototypes

NOVOTEL

I have worked on a number of Novotel hotel. We kickstart the project by meeting with the clients. I took the approach by preparing a flow chart for the project, in order to understand, what are the constraint and what resources do we have.

Some of the other responsibilities I hold, sketching up the rough ideas, wireframing, user flow also visual designs for the whole projects

SOFITEL DXB, KSA & LONDON

I have worked for multiple Sofitel, Jumeirah, Abu dhabi, Al khobar and London.

I met with clients got their requirements and started doing rough sketches and then came up with the finished layout. Once we got the approvals for the designs, we started working on the development of the pages.

Once the project is approved from Sofitel HQ. We implemented the designs in other hotels as well.

MOBILE APP

I came up with the idea of doing an app which tracks your hourly activities. After I have gone through lots of bad UX designs.

I tried to sort out the problem of forgetting to feed in your activity or being consistent with your habit of tracking your hours. So, I came up with the solution which gives you hourly alarm, and asks you, What are you doing?

It contains weekly and daily graph which helps you monitor where you have spent your time most: on necessary task, routine task or pleasure. The aim is to get the better idea of balance lifestyle.

SHOPPING WEBSITE

This is my personal project. I wanted to design something for Pakistani consumer. I wanted a user interface which is empathetic, cleaner, simple and easier to understand.

Also, I wanted to create a design which promotes on their new collections or sales and new offers.